Pink Ribbon – The Universal Symbol For Breast Cancer Awareness
In fall 1992, Este Lauder makeup counters handed out 1.5 million ribbons, each accompanied by a laminated card describing a proper a proper breast self-exam. They collected over 200,000 pink ribbon petitions urging the White House to push for increased funding for research.
Soon Charlotte Haley's grassroots peach ribbon was history, and the pink ribbon became the worldwide symbol for breast cancer.
At that point, the pink ribbon was well on its way to become the universal symbol for breast cancer. Soon, other organizations and corporations began creating products that cemented the pink ribbon as an icon and helped raised multiple millions of dollars to fund breast cancer education, research and treatment.
Avon introduced a pink ribbon that was half pink enamel and half gold cast, winced in the middle by a flowering gold rose. In its first two years, the $2 pin raised $10 million.
